Announcing The Mobile Playbook

Wednesday, April 25, 2012 | 10:00 AM

We’ve had conversations with hundreds of business leaders about mobile over the past year and two clear themes emerged from these discussions.  Today, companies understand that they need to invest in mobile to engage with their customers on this platform. The problem is, most don't know where to start.  To help address this issue, we’re launching a new resource: The Mobile Playbook.  In this interactive guide, we pose 5 crucial questions all executives should be asking to win with mobile:

  • How does mobile change our value proposition?
  • How does mobile impact our digital destinations?
  • Is our organization adapting to mobile?
  • How should our marketing adapt to mobile?
  • How can we connect with our tablet audience?

Visit www.themobileplaybook.com from your tablet, PC or smartphone today.  If you can, visit it from your tablet.  Because The Mobile Playbook site is built with HTML5, we had the flexibility to customize the experience for different types of screens.  We designed it for tablets first, then scaled the content up for the PC and streamlined it for smartphones.  This way, we were able to ensure that readers will have an enjoyable browsing experience, no matter what context they’re in.  We hope this resource will help you have productive conversations with your teams and agencies and ultimately help you adapt to the mobile consumer who is waiting to engage with you.  
Visit www.themobileplaybook.com from your tablet today.
To hear from early movers in mobile about how they’ve approached these 5 key questions, please tune into our hangout on air today at 3pm EST. Make sure you’re signed into Google+ in order to watch the hangout.

Mobile represents a sociological shift with how users relate with both the digital and physical world.  The companies that understand that all businesses are becoming mobile businesses will be primed to succeed today and in the years to come.

Posted by: Jason Spero, Head of Global Mobile Sales and Strategy

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